Marketing Systems Business Analyst

Employee Type
Denver, CO US
Job Type
Full Time
Date Posted
9/13/2017 1:59:08 PM
Job Description

Aimco is seeking a Marketing Systems Business Analyst to join our team! 


In this dynamic and exciting role, you will work directly with Aimco’s Marketing team supporting and gathering requirements for enhancements to marketing systems.   A successful candidate will have experience with supporting/designing customer facing Web Sites using Adobe Experience Manager (AEM).   You will elicit, analyze, communicate and validate requirements for changes to processes, policies, and information systems through understanding business problems and opportunities in the context of the technical environments.  You would then work with internal and external (managed service teams, both on a national and international scale) to recommend and enact solutions which enable Aimco’s Marketing team to meet their set goals. 


Among other duties in this highly – impactful role, you would:

  • Successfully translate business goals into process changes and supporting system requirements.
  • Identify and document business processes, gather requirements; and determine scope of implementation phase. Formulate and propose implementation plans which deliver the "right value" at the "right time" for the business.
  • Explore options with business owners based on best practices, costs, limitations, internal and external systems. Analyze and model various options to ensure needs are being appropriately met and estimate time and costs for options.
  • Develop program and project business cases using defined approaches and templates, including ROI, payback, etc. from potentially abstract or ambiguous inputs.
  • Explain end to end how their project relates within the context of the application(s), and how it will enhance the work process for those using the system. Bottom line - What does it mean to the success of the organization using it, and the success of Aimco.
  • Act as a liaison between business process owners they support and the IT team; serves as the business advocate within IT for their area of responsibility. Work closely with business partners and IT business solutions implementation team during project execution and deployment.
  • Develop and maintain deep business and IT domain expertise for their area of responsibility, and may help drive business analyst team improvement initiatives.
  • Identify and lead change management impacts, training requirements and define the appropriate training approach.
  • Provide Project Management oversight for approved projects.
  • Present business case, options, costs, and timelines to Governance Review Committee for approval while advocating for business owners.
You should have:
  • A Bachelor’s Degree or equivalent in a related field. Masters preferred.
  • At least 6-8 years of related experience.
  • Advanced skills including conflict resolution, priority setting, managing expectations, executive level communication, concept development, multi-tasking conflicting priorities, managing ambiguity - knowledge in use cases definition, requirements gathering and documentation in use cases and wireframes and the practice of structured methodologies. 
  • In this role, your strong inter-personal, presentation and problem-solving skills, and the ability to pick up projects mid-stream, be a self-starter and require minimal supervision will come in handy. 
  • Experience with the following technologies are required:
    AEM for development of Customer Facing Web Sites
  • Experience with the following technologies preferred:
    SQL Query development, Call Center Systems